• BT Rolatruc
   
• Clearwater
   
• Watlow
   

Clearwater

“Thanks. I enjoyed the three days of mind stretching and have taken a lot away with me and I thank you for the way you dealt with individuals needs/issues and projects/problems rather than leaving it all to an ideal/theoretical situation. Giving us the full circle rather than just a straight line. There is a load to deal with at the moment, coming from all angles but I picked up 3 new customers this morning. I believe the last few days have also made me realise that not only do I have to sell product for my company but also sell myself to them.”
(Kieran Dowd, Clearwater)

It is not uncommon for us to receive such an e-mail from a satisfied customer, and they are the sort we love to get. Each one confirms that we are doing the right thing and adding value for the participant and their company.

Mixed Groups
The programme in question was ‘Selling…Developing Your Sales Experience’. Many people attend these sessions precisely because of the interaction they will have with other participants from different areas. The ‘cross-pollination’ effect makes this form of training particularly attractive, but we strive to give our customers more than an opportunity for extended networking. We aim to make a real difference for each and every participant.

Professional Training Consultants
We achieve our objectives through the high standards we set for our training consultants. There are a number of considerations we make when choosing someone to run a Structured Training programme. These include:

• Expertise
• Preparation
• Empathy

It is key that anyone delivering a programme is an expert in their field. We do not use ‘mouthpieces’, preferring individuals with a depth of knowledge they can use to mould programme material to fit the participant needs. Often specific issues need to be addressed to then allow individuals to focus on the bigger picture. For us, expertise also means that Training Consultants know how to work with groups of people. We believe that it is important that sessions are interactive and fun, meaning they must act as facilitators rather than teachers.

Our Training Consultants do their homework. Preparing for a programme is considered one of the most important elements and they will always dedicate time prior to an event to understand the participants’ companies and industries. Time is spent early on to understand individual’s objectives and with the development of Structured Training’s online offering it is now even easier for the Training Consultant to mould the programme to the participant’s requirements.

We also believe that it is important that we practice what we preach and this is particularly true in the area of empathy. To be able to put yourself in someone else’s shoes is key to most professions. We encourage people to do this with a range of tools and techniques and Training Consultants apply these as they assist people to develop. This is helped not just by the fact that they know how to empathise, but also by the experience they have. All have worked in a variety of industries, and are able to use this knowledge when they run both Showcase Open and other ‘in-company’ training programmes.

Continued Support
To strengthen the Structured Training offer, our Training Consultants make themselves available for participants to contact after the event. This may be to discuss a topic that was covered and has now become reality, talk about future development or just to share a success story. There is no time limit and we often take calls from people who are now managers and are looking to develop their own teams in a way they know works.

More Satisfied Customers
Consider how you can best use Structured Training’s Open Programmes. Where can we make a difference? We like the expression ‘satisfied customers’ and want to include you in that list. More than that, we want you to compile your own!

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BT Rolatruc

Tony Dyer, Sales Support Manager

When looking for a training provider to undertake the substantial project of developing our sales force we were impressed that Structured Training practiced what they preach.

With their 30 years proven experience in the areas of sales, management and people development, Structured Training took the time to really understand our company to deliver a solution that not only fulfilled all of our criteria, including those of having a consistent approach, a common language and a framework for subsequent development; but were also able to add extra value in the programmes they delivered and the support they gave in embedding the-learning, working with us at all times to develop and grow at the organisation, team and individual level.

We regard Structured Training as a partner in our selling business and look forward to developing a long term partnership where we can further explore opportunities of mutual benefit across the businesses.

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In a world of ever increasing competition and economic uncertainty, the question we had to answer was, given the business conditions we face, how do we grow sales and continue to meet customers ever increasing demands whilst maintaining and increasing profitability?

Part of the answer was a partnership with Structured Training to implement a sales skills training program tailored to suit the individuals requirements. From the initial assessments through to the delivery of the programmes, Structured Training have continuously exceeded our expectations, delivering high quality programmes, both public and in-house in an extremely professional manner, geared towards the particular requirements of our sales team.

As a result we now have a more focused sales team that understand the value added sales process, how to manage key accounts, handle challenging negotiations, deliver real value for the customer and have increased sales and profitability, despite the economic conditions. The investment made in training the sales team has more than paid for itself!

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